Privacy Policy

Privacy Policy for Kerala Gold Rates - Learn how we collect, use, and protect your personal information.

Introduction

Welcome to Kerala Gold Rates. We are committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your information. This Privacy Policy explains our practices regarding data collection and usage when you visit our website.

Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain information through analytics services:

  • IP Address: Your device’s internet protocol address
  • Browser Type: The type and version of browser you’re using
  • Device Information: Device type, operating system, and screen resolution
  • Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
  • Referral Information: The website that referred you to our site
  • Geographic Location: General location data based on IP address (country/region level)

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

  • Analyze website traffic and user behavior
  • Improve website functionality and user experience
  • Display personalized advertisements
  • Remember your preferences

Third-Party Services

We use the following third-party services that may collect information about you:

1. Umami Analytics

We use Umami Analytics (hosted at cloud.umami.is) to understand how visitors interact with our website. Umami is a privacy-focused analytics tool that:

  • Collects anonymized usage statistics
  • Does not use cookies by default
  • Complies with GDPR and privacy regulations

For more information about Umami’s privacy practices, please visit: https://umami.is/privacy

2. Microsoft Clarity

We use Microsoft Clarity to analyze user behavior and improve our website’s usability. Clarity may collect:

  • Mouse movements, clicks, and scrolling behavior
  • Session recordings (anonymized)
  • Heatmaps and user interaction data

Microsoft Clarity’s privacy policy: https://privacy.microsoft.com/privacystatement

3. Google AdSense

We use Google AdSense to display advertisements on our website. Google AdSense may:

  • Use cookies to serve personalized ads based on your browsing history
  • Collect information about your interactions with ads
  • Use your IP address and device information for ad targeting

Google’s privacy policy: https://policies.google.com/privacy

You can opt out of personalized advertising by visiting: https://adssettings.google.com

How We Use Your Information

We use the collected information to:

  • Improve Website Performance: Analyze usage patterns to enhance user experience
  • Content Optimization: Understand which content is most valuable to our visitors
  • Technical Support: Diagnose and fix technical issues
  • Advertising: Display relevant advertisements to support our free service
  • Analytics: Generate reports on website traffic and user engagement

Data Sharing

We do not sell your personal information. However, we may share data with:

  • Analytics Providers: Umami and Microsoft Clarity for website analytics
  • Advertising Networks: Google AdSense for ad delivery
  • Service Providers: Third-party services that help us operate our website

All third-party services are bound by their respective privacy policies and terms of service.

Your Rights and Choices

You can control cookies through your browser settings:

  • Chrome: Settings > Privacy and Security > Cookies
  • Firefox: Options > Privacy & Security > Cookies
  • Safari: Preferences > Privacy > Cookies
  • Edge: Settings > Privacy > Cookies

Opt-Out Options

  • Google AdSense: Opt out of personalized ads at Google Ad Settings
  • Microsoft Clarity: You can opt out by disabling cookies in your browser
  • Do Not Track: Most browsers support “Do Not Track” signals, which we respect where technically feasible

Data Access and Deletion

If you wish to access, correct, or delete your personal data, please contact us using the information provided in the Contact section below.

Data Security

We implement appropriate technical and organizational measures to protect your information. However, no method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

Children’s Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our website, you consent to the transfer of your information to these countries.

Data Retention

We retain collected data for as long as necessary to:

  • Provide our services
  • Comply with legal obligations
  • Resolve disputes
  • Enforce our agreements

Analytics data is typically retained for a period determined by our analytics providers (usually 12-26 months).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

  • Posting the new Privacy Policy on this page
  • Updating the “Last updated” date at the bottom of this page

We encourage you to review this Privacy Policy periodically for any changes.

By using our website, you consent to our Privacy Policy and agree to its terms.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Last updated: December 2025